60.1% used a phone in store
They are already looking for a digital layer. The store is not providing one.
The case
Shoppers already use digital tools before and during a store visit. Once they are inside, finding products, getting information, seeing relevant offers, and moving through the aisle are still fragmented. Daikstra puts those capabilities in the cart.
Today
Daikstra
01 · Shopper friction
In iVend Retail's 2018 global survey of 2,250 consumers, 67.3% of respondents who had left a store without buying cited being unable to find what they needed.
If someone wants Fanta, cannot find Fanta, and leaves, that is a lost sale. Daikstra is built to close that gap.
02 · Digital inside a physical store
They are already looking for a digital layer. The store is not providing one.
Search, route, and offers live on the cart instead of across a phone, a site, and a sign.
The journey is already digital
Same 2018 iVend Retail survey. Useful evidence of a digital and physical journey, not a claim about grocery stores in 2026.
03 · Offers where the decision happens
In-store digital signage increased the chance of buying featured products by 8.1% on average. The lift was stronger near the product, later in the day, and on weekends.
A separate restaurant social and mobile ad test found time targeting raised daily purchase amounts by about 16.6% versus a non-targeted control. That is not a smart-cart or in-store result. It shows timing can move spend.
One study is in-store digital ads. The other is time targeting. The cart can put the offer in front of the shopper, near the item, when it matters. That is the design. Not a result we have measured yet.
Random digital ad
Daikstra in the aisle
8.1% Herhausen, de Jong & Grewal, Journal of Marketing (2026).
In-store digital signage, 237 field experiments, ~30 million shoppers.
Lift in purchase probability for featured products, not sales or profit.
Read the study.
16.6%
Frontiers in Psychology (2022), restaurant Facebook and mobile ads,
50 intervention days, 9,650 dine-in transactions.
Daily purchase amounts averaged $4,123.05 in temporal-targeting periods versus
$3,536.44 in control periods. Not smart-cart or in-store advertising.
Read the study.
04 · What the store can see
The survey does not prove the analytics layer. This is what the platform is built to enable.
Three layers
01
People leave when they cannot find the product. Search, locate, navigate.
02
Phones already fill the gap. The cart can hold the digital layer instead.
03
Location-aware offers, movement, search, and ad measurement in one place.
Not a screen on a cart
A pilot does not need to prove the whole smart-cart industry. It can answer a narrower question: does a searchable, navigable store with measurable offers change shopper engagement for the retailer?
Daikstra covers installation.