In-store technology
Daikstra brings navigation, contextual promotions, and behavioral analytics together—helping retailers influence purchases, improve product discovery, and understand how shoppers move through their stores.
Guide shoppers to products and encourage discovery along their shopping journey.
Deliver targeted promotions based on shopper location and context.
Understand shopper movement, promotional engagement, and in-store behavior.
Searches, product views, clicks, recommendations, and ad interactions can be tracked throughout the customer journey, from first search to checkout.
Retailers know what was purchased, but much of what happened before checkout is harder to measure: what shoppers searched for, where they went, what they considered, and which promotions influenced them. See the gap.
01
Real-time navigation and dynamic rerouting. Provides on-screen, turn-by-turn directions based on the cart's real-time position, automatically adjusting routes as shoppers move through the store.
Multi-objective route optimization. Balances route efficiency with opportunities for product discovery and relevant promotions, rather than simply minimizing distance.
Shopping journey analytics. Maps where shoppers travel throughout the store.
02
Contextual and targeted retail media. Delivers location-aware and time-based promotions directly on the cart screen, reaching shoppers near relevant products and at the right moments to encourage discovery and purchasing decisions.
Promotion management and performance. A centralized dashboard enables retailers to create, schedule, manage, and evaluate advertising campaigns through impressions, engagement, and ad conversions.
Product discovery and cross-selling. Introduces shoppers to relevant products, complementary items, and special offers they might otherwise overlook, creating additional opportunities for sales throughout their shopping journey.
03
In-store behavioral analytics. Captures how shoppers navigate physical stores, revealing movement patterns, traffic distribution, and areas of high or low engagement.
Traffic and dwell-time insights. Helps retailers identify high-traffic zones, underutilized areas, and where shoppers spend the most time, supporting better store layouts and merchandising decisions.
Data-driven retail decisions. Connects shopping journey insights with promotional performance to help retailers optimize product placement, evaluate campaigns, and improve the in-store experience.
01 · Navigate
02 · Operate
Build digital promotions that show on participating carts.
Track impressions and compare campaign performance.
Upcoming promotions waiting to go live in-store.
03 · Analyze
What the cart makes possible
Start small with a few carts, see the platform working with real shoppers, and grow from there. The pilot is no cost. Daikstra covers installation.