01
Navigate
Indoor positioning guides shoppers to products and maps how carts move through the store.
In-store technology
Search. Navigate. See the offer in the aisle. Measure the trip. Not a screen on a cart. A digital layer for the store.
Searches, product views, clicks, recommendations, and ad interactions can be tracked throughout the customer journey, from first search to checkout.
Retailers know what was purchased, but much of what happened before checkout is harder to measure: what shoppers searched for, where they went, what they considered, and which promotions influenced them. See the gap.
01
Indoor positioning guides shoppers to products and maps how carts move through the store.
02
Offers on the cart, closer to the product. In-store digital signage research: 8.1% higher purchase probability for digitally promoted products, stronger near the item and later in the day. A separate social-ad test found 16.6% higher daily spend from time targeting. That 16.6% is not a cart result.
03
Heatmaps and session signals show traffic, dwell, and demand beyond transaction data.
04
A retailer dashboard manages promotions, ad performance, and shopper traffic in one place.
01 · Navigate
02 · Promote
Build digital promotions that show on participating carts.
Track impressions and compare campaign performance.
Upcoming promotions waiting to go live in-store.
03 · Operate
What the cart makes possible
Shoppers find what they came for. Stores see the trip, not only the receipt.
Start small with a few carts, see the platform working with real shoppers, and grow from there. The pilot is no cost. Daikstra covers installation.