Daikstra Technologies ("Daikstra," "we," "our," or "us") develops smart shopping cart technology designed to improve the in-store shopping experience and provide retailers with digital navigation, advertising, and store analytics.
This Privacy Policy explains the types of information our technology and website may collect, how that information is used, and the choices available to users.
01
Information We Collect
Smart Cart and In-Store Data
When a Daikstra-enabled shopping cart is used, our system may collect information about the cart's activity within the store, including:
- Cart location and movement within the store
- Shopping session duration
- Product searches
- Navigation destinations and routes
- Advertisements displayed on the cart
- Interactions with advertisements, such as dismissals or adding a promoted product to a route
- General usage and system performance information
Daikstra's in-store analytics are designed to measure shopping cart activity and store usage rather than identify individual shoppers.
Website Information
When you visit the Daikstra website, we may receive standard technical information such as browser type, device type, IP address, and website activity.
If you contact us directly, we may also receive information you choose to provide, such as your name, email address, company name, and the contents of your message.
02
How We Use Information
We may use collected information to:
- Provide and operate the Daikstra platform
- Help shoppers navigate stores and locate products
- Deliver relevant in-store advertisements and promotions
- Measure advertisement performance
- Generate store traffic, movement, and heatmap analytics
- Improve our products and services
- Monitor system reliability and performance
- Detect and prevent misuse or security threats
- Communicate with retailers, partners, and individuals who contact us
03
Shopper Identification
Daikstra's current smart cart platform does not require shoppers to create a personal account to use the cart.
Our in-store movement analytics are designed around shopping carts and shopping sessions rather than the identity of the person using a cart.
We do not use facial recognition technology to identify shoppers.
If Daikstra introduces optional accounts, personalized services, or other features involving additional personal information in the future, this Privacy Policy will be updated accordingly.
04
How We Share Information
Daikstra does not sell personal information.
Data collected from or on behalf of one retailer is not shared with other retailers. Each retailer's store data, analytics, and platform information are kept separate and are only made available to that retailer and authorized parties as necessary to operate the Daikstra platform.
We may share information with:
- The retailer from whose store the information was collected
- Technology and infrastructure providers that help us operate our services
- Professional advisers or service providers when reasonably necessary
- Government authorities or other parties when required by law or necessary to protect our legal rights
We limit sharing to what is reasonably necessary to provide and operate our services.
05
Data Retention
We retain information for as long as reasonably necessary to operate and improve our services, provide analytics, maintain security, comply with legal obligations, and resolve disputes.
Retention periods may vary depending on the type of information and the requirements of a particular retailer or pilot program.
06
Data Security
We use reasonable technical and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.
No electronic system or method of data transmission can be guaranteed to be completely secure.
07
Cookies and Similar Technologies
Our website may use cookies or similar technologies that are necessary for website functionality, security, analytics, or improving the website experience.
If we introduce additional analytics, advertising, or tracking technologies, we may update this Privacy Policy and provide additional choices where required.
08
Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information, including the right to request access, correction, deletion, or information about how your personal information is used.
To submit a privacy request, contact us using the information below. We may need to verify a request before fulfilling it.
09
Changes to This Privacy Policy
We may update this Privacy Policy as our technology, services, and legal obligations evolve.
When we make changes, we will update the "Last Updated" date at the top of this policy.
10
Contact Us
If you have questions or concerns about this Privacy Policy or Daikstra's privacy practices, contact us at:
Email: [email protected]
Website: www.daikstra.com